Social Media · Content Design · Art Direction
Social Media & Content Design
Building a consistent visual language for social media — from project storytelling and Reels to graphic content and day-to-day content design.
- Date
- 2025–2026
- Featured work
- 05
01 — The project
A visual language for social
Over the past 10 months, I’ve been working with Naama Dagan to develop and maintain the visual language of her digital presence.
The work combines content planning, art direction, graphic design, Reels, project storytelling and visual consistency — turning architectural work into content that feels considered, personal and recognisable.
02 — My role
More than a post
Content direction
Planning and shaping content around projects, processes and stories.
Art direction
Defining the visual approach across photography, video, typography and graphic elements.
Content design
Designing posts, carousels, Reels covers, stories and supporting social assets.
Reels & video
Developing short-form video concepts, editing and visual storytelling.
Visual consistency
Creating a flexible system that allows different types of content to feel like part of the same brand.
03 — INSTAGRAM
The work, in context
Selected content created and designed by Amit.
04 — RESULTS
What the work reached
- 287K
- Views
- +557
- New followers
- 1,901
- Interactions
- 66.8K
- Viewers
Latest 90-day account performance. The majority of content published during this period was created and designed by me.
05 — SELECTED RESULTS
Content that travelled
7.1K views
Field Office
42 LIKES · 7 SHARES
15.4K views
Nest House
58 LIKES · 6 SHARES · 5 SAVES
2.3K views
In the making of Mashrabya House
22 LIKES · 2 SHARES
2.0K views
Sketching Notebook
40 likes · 9 saves
06 — THE WORK
Selected content
Content coming soon.
07 — OTHER SOCIAL WORK
Other social stories
Hila Dines Doula
Social content and visual communication for a personal doula brand — creating a warm, informative and approachable digital presence around pregnancy, birth and postpartum.
