Content System
Social Media & Content Design
A photographic, type-led content system designed to feel like the brand — not the platform.
- Year
- 2024
- Featured work
- 04
Role
Content design & art direction
Deliverables
- Grid & layout system
- Story & post templates
- Photography direction
- Caption & type hierarchy guidelines
Social channels often flatten a brand into templates. This system was built to do the opposite — photographic, type-led and flexible enough for stories, posts and campaigns without losing coherence.
Each layout leaves room for texture and detail: fabric, light, small gestures. The grid reads as editorial, not algorithmic.